Privacy Policy

Last Updated: March 9, 2026

1. Introduction

Africa Meat Expo ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at meatexpo.airmeat.africa or register for the Africa Meat Expo 2026 event.

Africa Meat Expo is a sister entity of AirMeat, managed under AirMeat (Pty) Ltd in accordance with South African law, including the Protection of Personal Information Act (POPIA).

2. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our platform.

Personal Information

  • Name, surname, and biographical details
  • Email address and phone number
  • Country of residence
  • Job position and professional details
  • Organization affiliation and role within that organization

Organization Information (for B2B users)

  • Organization name and category
  • VAT number and billing address
  • Primary contact details
  • Website URL and verified domain information

Platform Usage Information

  • Date and time of visits
  • Pages viewed and time spent on the platform
  • Device information and IP address
  • Cookies and similar tracking technologies

Transaction Information

  • Package and add-on selections
  • Ticket type purchases
  • Payment status (processed through secure third-party providers)
  • Exhibition stand allocations

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process registrations and manage event attendance
  • To verify organization membership and domain ownership
  • To allocate exhibition stands and manage bookings
  • To issue tickets and facilitate event check-ins
  • To process payments and maintain transaction records
  • To send event updates, confirmations, and important notices
  • To improve our platform and enhance user experience
  • To comply with legal obligations and maintain security
  • To conduct analytics and market research

4. Information Sharing

We may share your information with:

Service Providers

Third-party vendors who assist with payment processing, email communications, analytics, and platform infrastructure.

Business Partners

  • Event sponsors and exhibitors (only for verified B2B participants)
  • Government bodies and industry associations involved in the expo
  • Financial services partners for payment processing

Legal Requirements

We may disclose information when required by law, court order, or governmental authority, or to protect our rights and safety.

5. Data Security

We implement comprehensive security measures to protect your information, including:

  • Secure servers with restricted access
  • Encryption of sensitive data in transit and at rest
  • Regular security audits and monitoring
  • Access controls limited to authorized personnel only
  • Compliance with POPIA security requirements

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights Under POPIA

As a South African data subject, you have the right to:

  • Access your personal information
  • Request correction of inaccurate information
  • Object to processing of your information
  • Request deletion of your information (subject to legal retention requirements)
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator

To exercise these rights, please contact us using the details in Section 10.

7. Cookies and Tracking

Our platform uses cookies and similar technologies to enhance functionality and analyze usage. You can control cookie preferences through your browser settings, though some features may not function properly if cookies are disabled.

8. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Event-related data is typically retained for a minimum of 5 years for compliance and audit purposes.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top indicates when this policy was last revised. Continued use of our platform after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: meatexpo@airmeat.africa

Website: meatexpo.airmeat.africa

Postal Address: Africa Meat Expo (Pty) Ltd, South Africa

For POPIA-related inquiries or to exercise your data rights, please include "POPIA Request" in your subject line.